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Gorilla pop-up shop comes to London
31 July 2013

The Gorilla Organization is celebrating the launch of a new pop-up campaigns shop in the heart of London's West End.

Situated just off the world-famous Carnaby Street on Floubert's Place, the 'I Saved a Gorilla' pop-up gives visitors the chance to learn more about the great apes and what is being done to bring them back from the edge of extinction. As well as being able to read about the community-led conservation projects the Gorilla Organization has pioneered across central Africa, the store also gives supporters old and new the opportunity to save gorillas, whether it's by adopting a baby mountain gorilla, signing up to take part in the Great Gorilla Run 2013 or simply making a donation.

Alongside the project information on display, the I Saved a Gorilla store also stocks a wide range of ethical merchandise, including organic T-shirts, books, cuddly gorilla toys, pin badges and handicrafts made by communities in Africa.

Additionally, as well as regular film screenings, a number of special events are set to take place at the pop-up campaign shop over the next few weeks. These will include book signings, networking nights and talks by leading conservationists, including Gorilla Organization chairman Ian Redmond, who famously worked alongside Dian Fossey in the forests of Rwanda.

Celebrating the launch of the store, executive director Jillian Miller said: "We're so excited to be bringing the message of gorilla conservation to the centre of London. We can't wait to welcome everyone to our pop-up shop and invite them to learn more about these magnificent creatures and find out what they can do to help save them from extinction, whether it's adopting a baby gorilla or forming a team for this year's Great Gorilla Run."

The 'I Saved a Gorilla' store is Thursday, Friday and Saturday 11am -7pm, Monday to Wednesday 11am to 6pm and , 12pm to 5pm on Sundays. The store is also currently looking for volunteers to help out. If you could spare a few hours, email info@gorillas.org for more information.

for further information or photographs contact:

David Hewitt, Communications Manager
The Gorilla Organization, 110 Gloucester Avenue, London, Nw1 8HX
Tel: 020 7916 4974
Mobile: 07801 971123