Reducing the poverty experienced by families living alongside the Volcanoes National Park, Rwanda decreases reliance on the forest resources and contributes towards a secure future for the gorillas and their habitat. The Gorilla Organization partnered with Magasin Equatorial des Arts (MEA) in 1997 to promote the production of environmentally-themed works of art and handicrafts, which not only raise awareness on the gorillas and their habitat, but also help to generate profit through sales. The project also involves a youth training scheme, which supports orphans through training in art and craft production.
The overall objective of the project is to reduce poverty and foster a positive attitude towards the environment in the communities surrounding the Volcanoes National Park. The specific objectives are:
- To produce and sell environmentally-themed art and handicrafts
- To train youths in art and craft production